Identify. Build. Automate.

Software built around your business.

Tell us where the friction is. We identify what actually needs fixing, build the simplest useful solution and automate the repetitive work around it. Sometimes that is a small workflow. Sometimes it is a full custom app.

Less admin.
More of your day job.
Live workflow
Invoice matching
dayjob.Reading inbox...
Built forTrades & field servicesPersonal trainingWholesale distributionProfessional servicesPharmaciesOffice technology
Put a number on it

What is the admin actually costing you?

Before we build anything, work out whether the problem is actually worth fixing.

Common time-wasters
Estimated annual cost
€55,200.

That is 1,104 hours a year spent on work that is not your day job.

That is about 28 working weeks of one person's time.
Industry agnostic by design

Built for people who get things done.

Custom solutions for real businesses. We start with the work that is wasting time, not the industry you happen to be in.

01

Trades & field services

Jobs, quotes, invoicing, timesheets, scheduling and customer records.

02

Personal trainers & coaches

Custom apps, workouts, nutrition, payments and client management.

03

Wholesale food & distribution

Custom CRM, customer research and personalised outreach to new buyers.

04

Professional services

CRM, client follow-up, reporting and repetitive admin.

05

Pharmacies

Data, stock, customer communications and operational workflows.

06

Office technology & equipment

Billing, customer records and back-office processes for print, copier and AV businesses.

Trades & field services

The admin system behind the people doing the work.

Bring jobs, customers, properties, timesheets, leave and approvals into one simple system designed around how the team works.

One workflow
instead of disconnected processes
Today's jobsLive
Real work. Measurable outcomes.

Different businesses. Different problems. Same approach.

Sometimes the answer is a complete custom system. Sometimes it is a lightweight script that solves the problem immediately.

Wholesale food & distribution

Turned a spreadsheet into a sales engine.

Customer information was scattered and prospecting was manual. We built a custom CRM that researches potential customers, enriches their records, personalises outreach and monitors the inbox for replies.

When someone responds, the system uses what it knows about the business and the conversation to prepare the next response.

Custom CRMCustomer enrichmentAI outreachInbox monitoring
Research → outreach → replyHandled in one system
Personal training

Built the whole client experience from scratch.

No custom system existed for the way the business wanted to operate. We built the website, client app, guided workouts, nutrition tracking, scheduling, billing and coach-side management.

Instead of stitching together multiple subscriptions, the business owns one system built around how it works.

WebsiteCustom appTrainingNutritionBilling
From five tools to oneA single custom client experience
Office technology & equipment

400 invoices. Cleared in seconds.

A backlog of more than 400 individual invoices was sitting across historic emails and attachments.

We wrote a lightweight script that worked through the mailbox, extracted the required billing information and produced a clean, structured dataset.

Email processingData extractionInvoice processing
400+ invoicesProcessed in seconds
Trades & field services

The admin system behind the people doing the work.

Timesheets, jobs, customers, properties, leave and approvals were spread across manual processes. We brought them together into a simple custom system designed around how the team actually works.

Information is entered once, moves to the right place and stays useful from the office to the field.

JobsTimesheetsCustomersLeaveApprovals
One clear systemBuilt around the real workflow
Useful technology, used properly

Where AI actually helps.

AI is one of the tools we use. The job is still to solve the business problem in the simplest reliable way.

01

Read.

Understand emails, documents and enquiries.

02

Research.

Find and structure information about customers and prospects.

03

Write.

Create personalised communications using your business context.

04

Act.

Follow up, update systems and move work forward automatically.

If normal code does the job better, we use that instead.
Start with the problem

What is wasting time in your business?

Put a number on it →